The Role of a Chief Media Officer
RAISING THE STRATEGIC FOCUS ON MEDIA WITHIN YOUR ORGANISATION
INTERNAL PASSION AND EXPERTISE AROUND MEDIA
EMBED OUR CHIEF MEDIA OFFICERS INTO YOUR BUSINESS FOR TRUE TRANSFORMATION
We conduct a transparency audit to evaluate the following:
Media agency transparency
Structure of programmatic media buying
Cost and audience delivery
How should your media be structured internally & externally?
The optimum mix of people, resources & tools for your future media needs.
Transform & evolve your commercial media service model.
Consistent and long term management of media outcomes.
Focus on delivery and performance.
“Practice the philosophy of continuous improvement. Get a little better every day.”