Brands need a Chief Media Officer!
“Brands need “Chief Media Officers” to ensure media agency transparency”
ANA (US) Transparency Report - June 2016
“If I were a client I would not just take my media buying in-house, I’d lock the door and close the curtains too.”
Marketing Week – Mark Ritson, Marketing Guru - May 2016
“We look at our clients and hardly any have media specialists in-house yet media expenditure tends to be the second biggest spend after capital expenditure. It is crazy. You need someone who knows how to manage viewability and media buying, or the agency can take advantage...”
ISBA (UK) - Debbie Morrison Director of consultancy & best practice - April 2016